When starting any website project, be it for a business, community or blog, Search engine Optimisation (SEO) has to be in the fore front of your mind. It is often a lot easier to implement the below criteria during the development than it is later on.
[ ] Install Google Analytics
[ ] Set up a Goal in Analytics
[ ] Install Google Search Console
[ ] Link Search Console and Analytics
[ ] Create robot.txt file and upload it to the root directory of your site.
[ ] Create sitemap.xml file and upload it to the root file directory of your site and submit to Google Search Console for indexing.
Once you have set the Search Engine Optimisation basics it’s time to research Keywords (we suggest using Google Keyword Planner tool) and develop a keyword strategy. Read More of that here.